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Longo's |
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How is your Purchase Making a Difference?
For each bottle sold, Longo's will donate a portion of the proceeds towards providing sustainable sources of clean water in developing communities in Africa.
The proceeds from your purchase will help fund the drilling of a borehole to help communities in Africa access clean water, in support of the WE Villages Development Model. The model has proven that sustainable development is reliant on five key pillars: Food, Water, Education, Healthcare, and Empowerment. Achieving sustainable development in these communities would not be possible without your support! After conducting extensive research, WE has concluded that the most effective way to provide sustainable sources of clean water to developing communities is through accessing groundwater through the drilling of a borehole. Since the water table is 200 metres below the surface in many regions of Kenya, this is no easy (or affordable) task. Water For Water and Longo's are committed to raising the funds to help implement this solution in individual communities through this unique fundraising campaign.
The societal benefits of your purchase, however, do not end there. In addition, Longo's water bottles are made from 100% recycled plastic, meaning that no new plastic was used in the production of each bottle and thus creating a sustainable closed-loop system.
The proceeds from your purchase will help fund the drilling of a borehole to help communities in Africa access clean water, in support of the WE Villages Development Model. The model has proven that sustainable development is reliant on five key pillars: Food, Water, Education, Healthcare, and Empowerment. Achieving sustainable development in these communities would not be possible without your support! After conducting extensive research, WE has concluded that the most effective way to provide sustainable sources of clean water to developing communities is through accessing groundwater through the drilling of a borehole. Since the water table is 200 metres below the surface in many regions of Kenya, this is no easy (or affordable) task. Water For Water and Longo's are committed to raising the funds to help implement this solution in individual communities through this unique fundraising campaign.
The societal benefits of your purchase, however, do not end there. In addition, Longo's water bottles are made from 100% recycled plastic, meaning that no new plastic was used in the production of each bottle and thus creating a sustainable closed-loop system.
Why is Clean Water Important?
Equitable access to clean water is a key component of sustainable development.
One of the UN sustainable development goals states that everyone should have affordable access to clean drinking water and adequate sanitation by 2030. However, 844 million people around the world lack access to basic drinking water services. 700 million people in Sub-Saharan Africa live without basic sanitation facilities. The consequences of such are devastating. Unsafe water and poor sanitation kill an estimated 1.7 million people per year. 80% of all illnesses in the developing world are a result of poor water or sanitation quality.
In Kenya, individuals must walk for hours each day to collect water from a source filled with cholera, typhoid, among other deadly bacteria. By providing villages with sustainable sources of clean water, health and quality of life both improve greatly.
There are additional benefits to providing villages in developing communities with a sustainable source of clean water. Currently, women and girls across Sub-Saharan Africa spend a combined 16 million hours collecting water each day. This comes at the direct cost of girls' education and women earning sustainable incomes. By providing more accessible sources of clean water, girls would be able to attend school to recieve an education, and women would be able to spend more time working.
One of the UN sustainable development goals states that everyone should have affordable access to clean drinking water and adequate sanitation by 2030. However, 844 million people around the world lack access to basic drinking water services. 700 million people in Sub-Saharan Africa live without basic sanitation facilities. The consequences of such are devastating. Unsafe water and poor sanitation kill an estimated 1.7 million people per year. 80% of all illnesses in the developing world are a result of poor water or sanitation quality.
In Kenya, individuals must walk for hours each day to collect water from a source filled with cholera, typhoid, among other deadly bacteria. By providing villages with sustainable sources of clean water, health and quality of life both improve greatly.
There are additional benefits to providing villages in developing communities with a sustainable source of clean water. Currently, women and girls across Sub-Saharan Africa spend a combined 16 million hours collecting water each day. This comes at the direct cost of girls' education and women earning sustainable incomes. By providing more accessible sources of clean water, girls would be able to attend school to recieve an education, and women would be able to spend more time working.
Our Partnership With Longo's
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Longo's was founded by three brothers as a small fruit market on Yonge Street in Toronto in 1956. As the business rapidly expanded, Longo's has continued to stay true to its core values of honesty, trust, and respect. Longo's and Water for Water share the common belief that businesses have the potential to make the world a better place, making Longo's an ideal supporter of our mission to make a significant impact by providing as many people as possible with sustainable, clean sources water for life.
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Source: Longo's
